Final Posters Edited by Abdullah Al Maawali
The first digital concept sketch for the project
Ramadhan ‘22
The Client
True Story Tent
TST is a platform that supports and encourages the sharing of true personal stories from the Middle East.
@truestorytent
True Story Tent commissioned me to create 4 artworks for their collaboration with the Nations Station, Oman FM. The event was taking place during the month of Ramadhan and so I decided to lean into that as the inspiration for the piece specifically the reflective and introspective part of Ramadhan.
April 2022
Deliverable: One 1080 x 1080 px and three 3600 x 4500 px artwork
Function: Events Poster, and Discount Vouchers for dinner at the event location.
Uses: Social Media Advertising, Instagram Poster, Vouchers.
Theme: Ramadhan
Client requirements: Artist has creative freedom, as long as the theme was reflected in final artwork.
Medium: Digital illustration - Procreate
My approach for this project was to showcase the different geographical locations we have in Oman and place a lone camping tent in each one. The idea is that camping in nature just like Ramadhan allows for the person taking part to disconnect from the distractions of daily life and focus on ones faith. The peaceful and serene surroundings of nature provide a sense of tranquility and reflection that allows for deeper spiritual practice, not to mention connecting with the natural world and being reminded of the beauty and majesty of creation.
I also decided to depict the moon in its different phases during the month as the moon is the indicator for the beginning and end of the Ramadhan and since the artwork was going to be used each week it would be cool if the moon changed alongside the real moon.